There are lots of meanings and connotations to the term "cover-up" but what's the best coverage for your skin? Maybe you're using the wrong foundation and you don't even realize it! There are so many different brands, consistencies, makes and models and if you're unsure about your current product, it might be time to investigate different kinds.
First of all, I want to define the difference between foundation and concealer. Foundation is used all over the face to even out skin tone and create a base for the rest of your makeup. Concealer is used alone, or on top of foundation to cover up blemishes, under eye circles, scars etc.
Basic types of foundation:
Tinted Moisturizer-
This is pretty much the diet version of foundation and is easier on the skin than pure liquid foundation. They usually come with sunblock and last quite a while.
Ideal for: Skin that does not require a lot of coverage.
Best Brands: Laura Mercier Tinted Moisturizer SPF 20, Estée Lauder DayWear Sheer Tint Release (for this brand, one size fits all... the colour changes to match your skin tone so you don't have to worry about getting the right shade)
Liquid/Cream-
For this type of foundation you would need to be very careful about the shade you get. It has to be perfect. This is less forgiving than tinted moisturizer and flaws (such as the wrong shade) can show very easily at the hairline or jaw.
Ideal For: Uneven skin tone, not very oily skin

Best Brands: According to Sephora.com - the top rated liquid foundation is Koh Gen Do Aqua Foundation, and it's $62 USD. First of all, who is this Koh, and why is his foundation so expensive?! If you're willing to spend that much, go for it, but you can find comparable products for a fraction of the price. Tarte Amazonian Clay is a very popular brand, that's $38 USD, then you have Maybelline FIT Me Liquid Foundation for $6.99 USD. There are hundreds of brands of all kinds, shades and prices, the trick is find the one that suits you best. The absolute best way to find a great product is to read customer reviews on beauty websites (such as TotalBeauty.com)
Pressed Powder/Compact-
This is probably one of the most popular forms of foundation. You'll always find a woman in a restaurant or mall taking a compact out of her purse to fix some shine. It's a classic staple in any woman's makeup kit, but not everyone needs to use it.
Ideal For: Oily or shiny skin, uneven skin tone, matte look, light coverage
Best Brands: I know a lot of women would immediately think of Cover Girl... but please don't... it stinks... literally. Estée Lauder and Chanel are great luxury brands for compact makeup (and have beautiful packaging) but they'll make your wallet cry. L'Oreal, Maybelline or Almay are a safe bet in this category.
Loose/Mineral Powder-
This format is not for the newbie in the makeup world. This could look either very good or pretty terrible, depending on how it's applied. Mineral makeup is a rising trend for artists and users and if you can get your hands on a good quality product, they are much less damaging to your skin than their chemical counterparts, and can give you that flawless airbrushed look. The problem is... finding a good product.
Ideal For: Any skin type (other than severely dry or acne-prone skin)
Best Brands: I'm having a hard time finding a mineral makeup that has nothing but minerals in it, but I can't find any yet. Bare Minerals/Escentuals are probably the most popular, but still have some irritants in the ingredients list. There is also Physicians Formula Talc-Free Mineral Loose Powder, which has a little more baddies in it... but it is all much better than the rest of this list IF you get one without talc in it.
How Do I Find the Right Shade?
As previously mentioned, picking the right shade of foundation is very important. With the wrong shade you could look like an over-grown Oompa-Loompa or anemic and sallow. The goal is to be seamless. It can be difficult to shop for foundation at a drug store, but if you're able to, use the tester on your neck, not your hand. The skin on your hand is much different than the skin on your face, and your neck is the closest you can get to it. If there's no mirror available, you could ask a friend to come along or get a clerk to help you. If all that fails, try to shop where they have decent return policies.
If you're still unsure about the product you're using, you can ask a friend, a makeup artist, do some research online, read reviews, order some samples, and don't be shy to email me at info@quitebeautiful.com!